Beverage Industry News Magazine Subscription
Beverage Industry News Price: $48.00 (as of 02/17/2013 21:44 PST)
($4.00 (as of 02/17/2013 21:44 PST)/issue) Drinks & Beverages
Beverage Industry News provides essential news and research on the issues, trends, people and companies shaping the beverage market. Topics covered include distribution, marketing, new products, and emerging markets.
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- Format: Magazine Subscription
Description #1 by BzOverstock:
bConstance L. Hays/bhas worked as a reporter foriThe News and Observer/iin Raleigh, North Carolina, and, since 1986, foriThe New York Times/i, where she covered the food and beverage industry for three years. She lives in New York City with her husband, John A. Hays, and their three children.brbrbriFrom the Hardcover edition./ibChapter One/bbrbrThe Road to Rome On a bright fall morning in 1994, Doug Ivester, the recently anointed president of the Coca-Cola Company, was driving himself to Rome, Georgia, spinning north along the interstate, the steel-and-glass towers of Atlanta receding behind him as the landscape became an uneven blanket of pines.brbrIvester had his day all planned out. Like plenty of Coke executives before him, he had a certain fixation with Hollywoodthe glitter, the lights, the adjustable distance between image and reality. And now he was going to star in his own short film, which he had already named The Road to Rome.brbrHe had borrowed a sport-utility vehicle and hired a camera crew. Husky and hawk-nosed, he had dressed down for the occasion in a V-neck sweater and left his usual silk necktie at home. He aimed the boxy car toward Rome, pulling over every so often at all kinds of places to ask whether they served Coca-Cola.brbrIt became an exercise in frustration, if you happened to be the second-highest-ranking executive at the company that owned the Coca-Cola brand. The cameras trailed Ivester at every stop, recording the scene at a karate studio where the flustered owner apologetically explained before the inquiring lens that he didn't sell Coke, and at the Kennesaw Mountain tourist attraction, where there was no Coke, either. In his reedy North Georgia twang, Ivester kept asking everyone in his path the same apparently simple question: What if people coming to these places wanted a Coke? What if they finished training for their black belt, looked around for a way to quench their thirst, a
Description #2 by Hayneedle:
Shop for Kitchen - Serveware - Beverage Dispensers and Servers from DinnerwareandServeware.com! About ArtlandA privately owned manufacturing company, Artland designs, produces, and markets a range of products for the tabletop and home fashion industries. Their product line focuses on mouth-blown glassware, ceramic tableware, aluminum serveware, and stainless steel barware. Artland was founded in 1996 and maintains showrooms in New York City, Beijing, Xian, and Guangzhou. Their products are sold worldwide through multiple channels and they are often featured trade publications such as Tableware Today, HFN, Homeworld Business, and Kitchenware News Today.
Description #3 by eBay - barnesandnobleinc:
This encyclopedia surveys the history and the (often contentious) issues related to foods and the food system-- with attention to environmental impact and animal rights issues, labor and health problems, the profit motive of food businesses, marketing, and many other aspects of the industry. Entries are cross referenced, alphabetically arranged, and fall under the categories of: agriculture; animals; beverages; companies and brands; consumer; environment, health, and science; finance; food culture; foodstuffs and ingredients; government; industry; people; and restaurants. Annotation {C}2008 Book News, Inc., Portland, OR (booknews.com)
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